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INSIDE
MYTHS
Myths is a design studio built on observation,
craft, and cultural intelligence. We believe the
best design leaves and imprint. Clear, seen,
and remembered.
OUR PHILOSOPHY -
Design leaves traces.
Good design becomes
part of culture.
We look to those visual markers and question our role in carrying them forward with care.
The work isn't about us, it's about the work and whether that story will be relevant long
after we're not.
Our process is shaped by story, strategy, and cultural context. We ask how it will hold up,
who will it serve, and whether it will still matter five years from now, and five years after that.
We don't chase trends. We build legends.
STORY
Every brand begins with a human truth. We uncover meaning before we design.We look for the experiences, beliefs, and details that make you distinctly you, then build a visual language around what is worth remembering.
CRAFT
Details matter. We sweat the small things so the work holds up over time. From typography and materials to the way something feels in your hand, every decision should have a reason for being there. Craft is where intention becomes visible.
CURIOSITY
The best ideas rarely come from standing still. We stay curious, ask better questions, and look beyond the obvious for unexpected connections. Art, music, history, subculture, and everyday life all find their way into the work.
COMMUNITY
We build relationships and create work that gives more than it takes. The strongest brands don't simply find an audience, they become meaningful parts of people's lives and the culture around them. Good work should leave something worthwhile behind.
OUR PRINCIPLES -
THE PEOPLE -
Jason Pruitt
Founder / Creative Director
Designer, storyteller, and lifelong observer of the things people make and keep. Jason founded Myths around a belief that good design should mean something. That story, craft, and curiosity matter more than whatever is trending. Self-taught and shaped by art, music, print culture, and years of hands-on experience, he leads the studio with an eye for the details that give ideas meaning and make the work worth remembering.
Meadoe Lamberson
Head Photographer /Social Media Manager
Photographer, visual storyteller, and keen observer of the moments that give a brand its character. Meadoe leads photography for Myths, capturing the people, places, and details that bring stories to life. She also contributes to social media and content strategy, bringing an instinct for authentic imagery, a thoughtful outside perspective, and an eye for how brands connect with people beyond the work itself.
OUR NETWORK -
When a project calls for more, we build the right team to bring it to life from writers, developers, artists, and other makers/creatives we trust.
Want to become part of that network? Feel free to reach out and let us know what you have to offer!
THE STUDIO -
Myths is located in
Johnson City, Tennessee
United States
By appointment only.
We like out space quiet
so we can do our best work.
